JJ Valaya ‘clicks’ with the LFW target market

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JJ Valaya 'clicks' with the LFW audience

MUMBAI: Celebrated designer JJ Valaya, who concluded day one of the Lakme style Week (LFW) wintry weather/festive 2011, presented a wealthy and sumptuous series based on his love for images.

The designer, who has been within the enterprise of style for greater than 20 years, released himself as a nice art photographer this 12 months, and hence also created a group round his love for the art.

“The show became based around the shifting colorations of the nevertheless photo. So it started with black and white, then went to sepia, then coloration and sooner or later futuristic. And in essence, that isthe yr whilst i’ve launched myself as a high-quality artwork photographer. So fashion, artwork, pictures, all kind to similar to each other and that is what the display was all about,” Valaya advisednewshounds right here after the show.

images has had a maintain on Valaya for the reason that his initiation into fashion however it’s far now that the designer has taken it up professionally.

so long as i’ve been willing toward style, i have been inclined closer to photography. because thetime I joined my style college, i used to be already taking photographs. I used to shoot loads. it is been apassion for the duration of, but had emerge as dormant for some time however now it is lower backagain,” said Valaya.

The grand collection included jackets, sherwanis, bandgalas and breeches at the side of saris and lehengas with beautiful and pricey embroidery.

in conjunction with the clothes, tune additionally performed a very crucial function in raising thedisplay. thrilling instrumental portions created an wonderful surroundings of artwork and style.

essentially, we’re showmen. So while we are doing a show, we get 20 mins to show as a minimum 8months of work and it has to head beyond the world of just clothes on fashions walking on the ramp. There has to be a sense, an air of mystery, a scale to the entirety and this is why track performs acritical function, as it stirs emotions,” Valaya said.