FROCK STAR Next unveils Label/Mix designer collection… so would YOU spend £400 on a dress?

, , Comments Off on FROCK STAR Next unveils Label/Mix designer collection… so would YOU spend £400 on a dress?

IT’S the go-to retailer for smart, tailored work outfits, adorable kids’ clothes and statement home accessories.

But Next is now hoping to entice fashion-conscious shoppers through its doors with the launch of its luxury new designer line, Label/Mix.

 Next has collaborated with 10 emerging designers for its new Label/Mix line. A standout piece is the red lace Whole9Yards dress, which is priced at £399

LABEL/MIX
8
Next has collaborated with 10 emerging designers for its new Label/Mix line. A standout piece is the red lace Whole9Yards dress, which is priced at £399
 London-based womenswear line Teatum Jones also feature in the new range. Their yellow roll neck is £85 and jacquard pencil skirt is £125

LABEL/MIX
8
London-based womenswear line Teatum Jones also feature in the new range. Their yellow roll neck is £85 and jacquard pencil skirt is £125
 Teatum Jones' £99 stripe cable knit is set to be a hit with fashion conscious shoppers

LABEL/MIX
8
Teatum Jones’ £99 stripe cable knit is set to be a hit with fashion conscious shoppers

The British high-street giant’s limited-edition range is a collaboration between the brand’s creative director Gemma Metheringham, and 10 carefully selected emerging designers.

Rather than joining forces with big name brands, Next is aiming to take small independent labels to an audience who wouldn’t necessarily know them.

Label/Mix has kicked off with brands such as Osman, Teatum Jones, J.Won, Whole9Yards and Rejina Pyo – a fashion pack favourite.

The first drop of the collection features 93 pieces from cosy knitwear to statement coats and party dresses – but it doesn’t come cheap.

The standout piece, a red lace dress by Whole9Yards, rings in at a staggering £399.

There are more affordable pieces with Rose And Rose knitted bobble hats at £35, and Hudson red suede court shoes priced at £135.

 The Rejina Pyo belted coat is priced at £250. It is a soft grey complete with a red waist tie

LABEL/MIX
8
The Rejina Pyo belted coat is priced at £250. It is a soft grey complete with a red waist tie
 South Korean label J.Won has also teamed up with Next. Their orange stripe knit is £85

LABEL/MIX
8
South Korean label J.Won has also teamed up with Next. Their orange stripe knit is £85
 The Rejina Pyo £160 volume sleeve dress is the perfect festive frock
[“Source-ndtv”]