The predicted trends are derived through intense research on changing consumer values, lifestyle, evolving technology and attitudes. The trend book thus helps manufacturers, brands, retailers and professionals in home business to connect their products and innovations to the aspirational Indian consumers through these trends.
Tropical Joy – an opulent nature
The beauty of diversity is best expressed in nature. The traditional floral design approach opens up and merges with opulent tropical pattern in supernatural colourations and as giant digital flower prints. In nature, surrounded by plants and flowers, we take rest and relax from the omnipresent stress and noisy life.
Research shows that experiences nature, even in the form of nature prints, reduces stress and contributes to emotional and physical wellbeing. Our senses are constantly stimulated by the presence of plants. Recognising the great potential of nature, all natural products are a part of this trend.
Ethnic Treasure – a highly convenient ethnic chic
Ethnic designs are in focus all around the world as a unifying global trend. So India as a country with strong creative traditions is actually on stage with its vast array of handicrafts from dyeing, weaving, quilting, printing to wood carvings, basketry craft and metal works. In a well created, warm Bohemian ambience these Indian creations are in good company.
The decor plays a key role with textured wallpapers, pattern mix and wooden furniture. The interior ambience is complemented with cherished objects.
Classical Trail – a refined elegance
The classic interior is an expression of the human desire for balance and harmony. In today’s modern lifestyle the interpretation of the classical as we know it has become somewhat subtle. A hint of nature is fused into through textures that reinvent the beauty of classical themes with sophistication.
Geology is the source of inspiration here. Beautiful landscapes, curves on sand, rocks and mineral formations inspire the patterns of carpets, wallpapers and upholstery fabrics. New tangible sensations enrich the interiors.