Catherine Zeta-Jones Is Launching a Lifestyle Brand

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Catherine Zeta-Jones is stepping into the design world.

PEOPLE has learned exclusively that the Oscar winning actress will launch her own lifestyle brand this fall.

Fans who follow the Feud star, 47, on Instagram have likely been seeing Zeta-Jones’ kitchen, home and design-centric posts—all tagged with the personal hashtag #StyleByZeta. Earlier this month, she showed off her gorgeously-decorated home kitchen, and in June proved just how long she’s been cultivating her skills.

“Two #Versace vases that have been with me for twenty years and have lived in London, Wales, LA, Bermuda, NYC and Westchester County,” she wrote on Instagram, before encouraging followers to show off their favorite vintage items as well. “Not one chip!”

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A source also told PEOPLE that Zeta-Jones has been working on her lifestyle brand for years and has had a lot of interest from various partners but has only just found the right fit.