ypography is undergoing a public renaissance. Typography usually strives to be invisible, but recently it’s become a mark of sophistication for readers to notice it and have an opinion.
Suddenly, people outside of the design profession seem to care about its many intricacies. Usually, this awareness focuses on execution. This year’s Oscars put visual hierarchy on the map. XKCD readers will never miss an opportunity to point out bad keming. And anyone on the internet can tell you, Comic Sans has become a joke.
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But by focusing on the smaller gaffes, we’re missing the big picture. Typography is much bigger than a “gotcha” moment for the visually challenged. Typography can silently influence: It can signify dangerous ideas, normalize dictatorships, and sever broken nations. In some cases it may be a matter of life and death. And it can do this as powerfully as the words it depicts.