Mumbai: business conglomerate Godrej on Tuesday said it has obtained a fifty one per cent stake indomestic decor and private add-ons logo India Circus, so that you can increase its footprint in the life-style area.
India Circus, owned by Krsna Mehta, is located as a life-style brand that offers home decor and add-onsat an inexpensive fee.
along with Godrej Interio, the furnishings and domestic answers enterprise, India Circus will further make stronger the enterprise‘s way of life business, Godrej said in a statement.
With this merger, India Circus expects its marketplace revenue to grow by using 500 in keeping with cent over the subsequent years.
“i am excited to announce that we’ve obtained India Circus, a very niche and exclusive lifestyle logo. With this partnership, we look ahead to fortify our life-style footprint and additionally supplement our existingway of life brands like Godrej Interio.”
“the acquisition of India Circus is one of the steps in the direction of building a robust way of lifevertical,” stated Navroze Godrej, head, strategy and innovation, Godrej & Boyce.
India Circus will keep to hold its identification and brand call below Godrej, the assertion said.
India Circus govt director Krsna Mehta can be liable for design and Godrej could be answerable forefficiencies in operations and advertising of the business.
furthermore, India Circus employees had been retained.
in the coming years, Godrej will preserve to extend its portfolio within the life-style segment with the aid of making an investment in current lifestyle brands and via developing their personal, he stated.
“I additionally want to make India Circus one of the celebrated Make in India manufacturers with a high-quality layout, top notch nice and a terrific price presenting. Being a design residence first, it’s criticalto our fulfillment as a emblem.”
“i’m assured that with Godrej this logo could make it to the subsequent level and soon be to be had now not handiest in India however everywhere in the international,” Mr Mehta stated.
in addition to its online presence and the present save-in-shop format, India Circus will now have presence in over 50 Godrej Interio stores throughout 20 cities.