Demand for websites and its standards keeps rising and so is its expectations. We are used to looking for quick information on the internet, whether it’s about socializing, entertainment, or information. Therefore, media play a significant role in website design. Media could be in the form of audio, video, images, etc. Using these on the website could increase the user experience. But you should ensure that the media included in the website matches the target audience. Additionally, the media should match the audience’s device. Sometime, playing a video on a website might not be possible if a user browses the website on their mobile due to poor connectivity. The same would apply to an audio file. Images for web design increases the user experience. Hence, images, when placed, should be placed properly to get the users to catch in it. Optimizing the images on the website is essential to their effective use. A professional web designer is aware of the image’s importance together with solid layouts and relevant design to attract and engage the users. However, you should provide the appropriate image for each page. The images for web design are best-taken care by the frontend designers who craft the User Interface, perform UX testing, and take care of the entire colour of the web pages along with its look and feel.
In short, website design images for the following reasons:
Draw the users’ attention to it. Triggers emotion of the users
It is a visual representation
Representation of an idea or feeling
Text is slower for users to interpret. Images for Web Design ought to adhere to particular guidelines. A few of these are listed in the points below: 1. Get An Ideal Background Image
Placing background image for web design promotes your brand to get more visitors. Typically, a large background image is used in web design. It is also called a hero image. The majority of it has text above the image. Placing this image has a huge impact on website images. A banner image is referred to as a graphic or advertising image based on its procedure. Get-An-Ideal-Banner-Image-for-perfect-website
Get-An-Ideal-Banner-Image
A graphic image usually spreads alongside the web page and publishes the website name. It could also be advertising its brand as advertisers would at times count on the banner views or its download.
2. Consider images featuring a variety of crop sizes and ratios. When the right image for web design is placed, it should be cropped. Image cropping is a design skill. While cropping, the image originality and clarity should be maintained. Also, using images for web design should get the user’s attention. If the images on a fully responsive website are not planned and placed correctly, as well as if they don’t fit the exact screen sizes and aspect ratios, the website may crash. 3. Collect appropriate pictures from customers. The banner images could be created based out of your imagery, while the main images on the web pages that support the content should be from the client. Images taken in a studio where the size, lighting, and angle are consistent should be used for web design. Get-Appropriate-Images-From-Clients
Get-Appropriate-Images-From-Clients
Image Source: My Simple Show
A professional photographer would take images from several angles where the macro details are well-taken care of. Sidestep magnified images that would affect the page’s load time.
4. Utilize the appropriate file formats Multiple file types can be used to store an image, each serving a distinct purpose. You should select the appropriate file that meets both your requirements and the content that is displayed. The following file types are ideal for a website:
The JPEG format works best when there are a lot of pictures with lots of colors, shading, and gradients. PNG Format: When you need to put a logo on a web page, this format works best. It can also be used when you have an image with many solid colours and involve transparency.
GIF Format – This format can be best used when there is an animation.
Make-Use-Of-The-Right-File-Types
Make-Use-Of-The-Right-File-Types
(Color Experts International provided the image) When the appropriate image is displayed next to the content of your website, it provides adequate support. Many businesses capitalize on image optimization so that their website gives an aesthetic appeal.
5. Have A Consistent image Style And Size
Images for web design look beautiful when all images maintain a constant size and style. It also helps to arrange the columns, text, and other information displayed on the web page. For example, the images and their associated content are neatly displayed and easily readable as well. A website would have a neat appearance thanks to this. It would increase user experience. As the images are of the same size and are oriented properly, it fits in one column.
6. Include Image File Names To Help SEO To Rank Better
Ensure that your website design image file names are proper for SEO to search better. First, look for the file name before uploading it to the website. This is because it becomes easy to manage the images. It would increase the SEO rank. To maintain consistency, make use of lowercase alphabets and numeric. The image file name should not contain any spaces or punctuation. Include-Image-File-Names-To-Help-SEO-To-Rank-Better
Include-Image-File-Names-To-Help-SEO-To-Rank-Better
(WPBeginner provided the image) For example, an ideal image file name can be, honda-car.jpg, Hyundai-car.jpg, and so one.
7. Ensure that alternative text and captions are included. Make certain that the additional information, such as captions and alt text, are present once you have uploaded the image to your website. Like the file name, this information gives a boost to SEO. Alternative text also called Alt tags, though not visible to the user, it gives an idea for a search engine that explains the image. Hence the alternative text should be filled once the images are added to each web page. The alternative text ought to use a specific keyword to describe the image. Ensure-That-Captions-And-Alternative-Text-Are-Placed-1
Ensure-That-Captions-And-Alternative-Text-Are-Placed-1
(Image Source: 3Play media)
8. Image And Its Applicable Text Should Be Placed Next To Each Other
Select images that support the text. An image performs better in SEO when it is surrounded by relevant data. For instance, if your website is about travel, including images of automobiles will not improve your SEO ranking. You need to place an image of different places, hotels, etc. and make the website more relevant and interesting for users to read.
Image-And-Its-Applicable-Text-Should-Be-Placed-Next-To-Each-Other
Image-And-Its-Applicable-Text-Should-Be-Placed-Next-To-Each-Other
Epic Media Inc. provided the image. 9. Check Image License
If you are taking images from the internet or from other sources you need to check its copyright as well. If it is not to be shared, then you cannot use it on your website as it might act as per the law. Hence, you need to take images that can be shared or to be on the safe side, it is always better to make use of a professional photographer to take images of your products. This way, the image would be yours. So, there could not be any chance of copying in it.
Check-Image-License
Check-Image-License
(Image Source: Advertisement)
10. Image Represents Branding
Create images that represent your brand. Keep your brand in mind when you frame each image of your website. An image can be branded using the following ways:
Find out the main business goals
Define your brand personality
Progress main messaging
Identify the primary audience
