A usable and intuitive website is essential for any business.
Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and competitive.
As PR pros grapple with industry changes spurred by new technology, they might be inclined to focus on content creation and social media. However, those efforts can all be undone by an incomplete, error-laden or non-intuitive website.
This infographic from Red Web Design details 10 common flaws that could be driving customers away and hurting your bottom line.
- Lack of responsive design
- Generic 404 (when a user request can’t be found) pages
- Using too many fonts
- Heavy reliance on bland stock photos
[RELATED: Create videos, infographics and images that “wow,” even on a shoestring budget.]
Please read the infographic below to find out more about those costly errors and how your design team can fix them.