New and Improved Instagram Allows Longer Videos, More Ads

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Instagram recently announced that it will soon roll out video carousel ads. This will allow advertisers and business owners to share up to five separate videos with one single purchase. Instagram allows longer videos as each of the videos can be up to a minute long.

Instagram Video Carousel Ads

Carousel, when it was first announced early last year, offered business owners, marketers and advertisers a way to show multiple photos of their products on the same sponsored post. Now, on top of being able to add multiple videos to the same sponsored posts, users can upload videos that are a minute long.  Viewers are able to scroll through the videos by swiping a finger across the phone’s screen.

“Brands are excited about this because it gives marketers better creative flexibility,” James Quarles, global head of business and brand development at Instagram toldAdvertising Age. “The hardest thing to do is to capture people’s imaginations, and carousel can help advertisers better achieve that with five pieces of content. As we see people watch more video, we think this helps business bring messages to life more.”

Instagram also says that the time people spent watching video increased by more than 40 percent in the last six months. These are many videos considering Instagram has more than 400 million users.

Among the first users are Taco Bell, Airbnb and Macy’s. The ads are being sold on a cost-per-thousand-impressions (CPM) basis.

“For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll,” the company said in a post. To learn more about multi-clip video on iOS, check out the Instagram Help Center.

The ability to upload longer videos to Instagram gives marketers and advertisers alike the unique opportunity to be more creative in how they market themselves.

Image: Instagram