This is the first time Royal Enfield has partnered with a 3rd party on the market of its Add-ons. Earlier, it used to Promote within its very own approved retail community and internet site.
“Till now our gear range became to be had in India in most of our dealerships, Royal Enfield’s online storeand additionally via distinctive tools shops in New Delhi, Mumbai, Bangalore, Chandigarh, Amritsar and Pune,” said Samrat Som, head-equipment business at Royal Enfield.
“This collaboration allows motorcycle enthusiasts and lovers of Royal Enfield to buy authentic and truetools variety from Flipkart sitting at their domestic from the next day to about 10,000 pin codes,” Flipkartvice chairman for electronics and vehicle Adarsh K Menon told PTI.
“There is a strategic making plans at the back of it. We’re seeing shopping for behaviour of customers ischanging,” Mr Som said.
He similarly said that except increasing its reach on line, Royal Enfield will upload one hundred newsellers to its current about 550 dealers across 350 cities.
Flipkart claims to have over 3.five lakh merchandise within the car Add-ons category and has been witnessing two hundred consistent with cent 12 months-on-year increase in income from this division.
The e-trade platform is steadily scaling up business in the automobile segment before beginning a fullfledge sale of two-wheelers and four-wheelers.
Flipkart is running a few pilot tasks to Promote automobiles and could scale up the enterprise as in keeping with consequences of the pilots.
Tale first posted on: June 29, 2016 21:55 (IST)
Tags: Royal Enfield, Flipkart, Royal Enfield Accessories on Flipkart