HTC Chairwoman Wang to Take Over as CEO, Chou to Lead Product Development HTC Corp on Friday named Cher Wang as chief executive, giving its founder and chairwoman a bigger role in leading a potential…
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Government Seeks to Boost Electronics Manufacturing
As part of Prime Minister Narendra Modi’s Make in India and Digital India initiatives, the government approved a proposal for extending for five years the capital subsidy provided to electronic manufacturing units, officials said in…
3 Things You Need To Know When Making Green Claims About Products
products with green claims As more consumers look for greener choices in the marketplace, it’s not surprising that marketers are focusing on the environmental benefits of their products. However, green claims, as with any other…
12 Ways to Spot Manager Material in Your Business
Hiring for startups isn’t just about finding people who can complete generic, repetitive job tasks. Entrepreneurs must make sure these new team members are ready to dive into practically anything, and then stay in it…
How to Get and Keep Customers with a Marketing Kit
A marketing kit is an enabler for attracting new customers, educating existing customers, forming new partnerships, educating suppliers, and informing media prospects. A good marketing kit is so powerful it stops and makes people think:…
Honeywell Completes Sale Of Its Friction Materials Business To Federal-Mogul
TOWNSHIP, N.J., July 14, 2014 /PRNewswire/ — Honeywell (NYSE: HON) today announced it has completed the sale of its Friction Materials (FM) business to Federal-Mogul in a cash transaction valued at approximately $155 million. The transaction does…
4 Ways to Keep Your Marketing Materials Current
If you hand out marketing materials at trade shows, networking events or conferences, you know what a pain it is when they’re outdated. And with technology changing at the speed of light, your product or…
23 Steps to Better Photos for Your Website and Marketing Materials
High-quality, professional images can add a whole new dimension to your website and marketing materials. But a lot goes into creating images that will really enhance your business efforts. To learn more about creating images…
20 Tools to Create Website Popup and Popover Ads
Thanks to their dubious reputation as annoying distractions, you may be reluctant to create website popup and popover ads for your own website. Fear not however, there’s lots of evidence that popups increase online conversions…
20 Weird Coffee Mugs to Inspire You and Brighten Your Day
You use your coffee mug every day, so why not go for one that is personal and inspiring? Take a look at this list of weird coffee mugs the likes of which your co-workers probably…
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