Veteran designer Madhu Jain celebrates 30 years at AIFW

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Ace designer and craft revivalist, Madhu Jaincelebrates 30 years in the fashion industry. This year, she showcased at Amazon India Fashion Week, in association with Maybelline New York. She showcased a 22-ensemble suit that celebrates her lifelong journey in Indian textiles. Her collection rediscovers her signature work of Ikats, Kalamkaris and Central Asian embroideries in a modern contemporary context.

Marking three decades of her label, Madhu Jain has been one of the pioneers in the restoration of dying crafts in India since 1987. Her unique approach to fashion as a way to celebrate your inner self has helped her carve a niche among India’s top fashion fraternity.

A proud Dilliwalli, Madhu Jain has used her detailed knowledge of the city and its hidden treasures to innovatively combine craft and design.

In 1996, she worked with one of the largest NGOs in the world, BRAC, in Bangladesh, on the revival of Nakshi Kantha and was responsible for the reintroduction of the legendary Dhaka Muslin, a gorgeous handmade fabric renowned as Empress Noor Jehan’s favorite textile which had disappeared from India after partition.

On the association, Sunil Sethi, President, FDCI, said, “Today, when India has carved its space on the global map of fashion, we have veteran designers like Madhu Jain to thank for its recognition beyond borders. She has been influential in championing a cause, that we at FDCI hold dear to our heart – craft revival and textile conservation.”

Madhu Jain, added, “FDCI has been the wind beneath the sail of many in the Indian design fraternity. It gives me immense hope that there are others who share my deep, abiding respect for our varied and rich crafts heritage. My dream is to optimize India’s artisanal wealth and change the face of the handlooms sector.”