Happy Pride Month! Although this year, due to the coronavirus (COVID-19) pandemic, our celebrations of the LGBTQ+ community may look a little different, one easy way to show your support is by using your shopping power to support the community. Thankfully, many clothing and beauty brands are dedicated to making that happen. Instead of simply emblazoning some rainbows on their products, these brands are making a difference by donating a portion of their proceeds to organizations and nonprofits that help the LGBTQ+ community. With funding, these organizations can make an important impact on the lives of so many people.
Now more than ever, it’s crucial to put your money where your allyship is. These fashion and beauty brands have committed to supporting programs like The Trevor Project, a suicide hotline for LGBTQ+ youth, and the It Gets Better Project, an organization that works to connect, uplift, and inspire the LGBTQ+ community.
Here are 17 fashion and beauty brands that are donating to LGBTQ+ charities for Pride Month.
ASOS teamed up with GLAAD on a collaboration for Pride and 100% of the net sales will be donated to the non-profit, which accelerates the acceptance and equality of LGBTQ+ individuals in the media. This year’s collection continues the important message of unity and includes a variety of comfy-casual unisex t-shirts, sweatshirts, two-pieces, and more.
Everyone’s favorite comfy slipper company has launched #UGGPRIDE, a campaign featuring an all-gender Pride collection aimed to support the LBGTQ+ community. Shop fluffy slide slippers in the colors of different queer pride flags and support UGG’s ongoing partnership with GLAAD. The collection will be available year-round and UGG has pledged to donate $125,000 in 2020 to support the organization’s culture-changing programs, including the GLAAD Media Institute.
Teva is kicking off Pride Month in partnership with the It Gets Better Project (an LGTBQ+ outreach program that uplifts, empowers, and connects LGBTQ+ youth around the world) and it’s first-ever Pride collection. Teva will offer these celebratory sandals all year long and will be donating $20,000 to the nonprofit to help foster the organization’s storytelling efforts, grow their community, and empower the LGBTQ+ community.
Yandy‘s mission is to empower women to accept their sensuality and normalize conversations around sexuality. To celebrate Pride Month 2020, the site has created an extensive pride collection of lingerie, bodysuits, and even face masks. The company will be donating 10% of all collection sales to The Los Angeles LGBT Center, an organization that champions and celebrates LGBTQA+ individuals and families.
Reebok’s All Types of Love pride collection was created and inspired by the activists who are fighting for equality every day. Featuring colorful sneakers, activewear, and more, the campaign is donating $75,000 to the It Gets Better Project
Show off some cool Pride-inspired nail art with Dashing Diva’s limited-edition Pride Gloss collection. The ultra-shiny, chip-resistant nail strips or “stickers” in fun rainbow designs are festive and easy to apply. All sales from the limited-edition collection will be donated to the It Gets Better Project.
For every pair of colorful socks purchased from Bombas Pride collection, a pair will be donated to someone in need within the LGBTQ+ community, through their partnership with The Ally Coalition, an organization that supports grassroots non-profit organizations dedicated to bettering the lives of LGBTQ+ youth.
Bliss is donating 100% of net proceeds (up to $40,000) from the joint sales of its Limited Edition Pride Makeup Melt Wipes and classic Makeup Melt Wipes to support The Trevor Project’s efforts. Additionally, The Trevor Project launched a donor match campaign in which Bliss will double all donations up to $50,000. These funds will directly support Trevor’s suicide and mental health resources like the Lifeline hotline, peer support community TrevorSpace, trained crisis service counselors, and more.
Five dollars from each “Love Is Rad” pin purchased from the environmentally-friendly personal hygiene company Bathing Culture will be donated to support a local Transgender Employment Program through the SF LGBT Center all year long.
Ralph Lauren continues its partnership with the Stonewall Community Foundation, an organization that benefits an international network of LGBTQIA+ organizations with a gender-neutral Pride capsule collection. One-hundred percent of the purchase price from the sale of each Pride capsule collection Polo shirt and 25% of all other Pride collection pieces will be donated to the Stonewall Community Foundation.
REEF has launched its second-annual Pride collection and for every pair of festive, fashion-forward shoes purchased from the collection, the brand will donate 25% of profits to PFLAG National—the first and largest organization for LGBTQ+ people, their parents and families, and allies.`
From May through July 2020, 100% of the net proceeds from Morphe’s Free To Be collection will be donated to GLSEN, an organization that works to ensure safe and supportive school environments for LGBTQ+ students in grades K-12.
Forever 21’s inaugural Pride campaign has launched a capsule collection of graphic tees in collaboration with LGBTQ+ icon hip hop artist Princess Nokia. The company is donating 100% of sales from every item purchased from the collection to support The Trevor Project’s life-saving mission to end suicide among LGBTQ young people.
EyeBuyDirect along with Tan France from Queer Eye has launched the Freedom Collection of glasses, a colorful line of frames consisting of four unisex styles available with or without prescription lenses. EyeBuyDirect will be donating 5% of sales (with a minimum donation of $10,000) from each frame purchase to The Trevor Project.
The makeup company HipDot has teamed up with American Drag Queen Spiciest Meatball to create a pigmented rainbow eyeshadow palette that’s perfect for creating gorgeous Pride looks. A portion of sales from the palette will be donated to the LGBTQ Freedom Fund, an organization that posts bail to secure the safety and liberty of low-income individuals in U.S. jails and immigration facilities, focusing on queer individuals.
PUMA launched “From PUMA with Love” a 13-piece collection of graphic tees, hoodies, and more in vibrant colors and bold rainbow designs. Created in collaboration with long-time PUMA ambassador and LGBTQ+ activist Cara Delevingne, 20% of the proceeds from the sales of the collection will go to the Cara Delevingne Foundation and be used to support LGBTQIA+ charities including GLAAD, The Trevor Project, and Mind Out.
One-hundred percent of the price (minus taxes) of Lush’s Charity Pot body lotion goes to support grassroots organizations including those specifically focused on LGBTQ rights.