H&M has finally showcased the looks for its much anticipated designer collaboration with Moschino. The Swedish high street chain debuted its offering in a no-expense-spared fashion show, suitable for the over the top consumerised glamour synonymous with Jeremy Scott’s designs.
H&M’s Creative Advisor Ann-Sofie Johansson said Scott has “been on our list for so long”, after first introudicng their high fashion capsule collection back in 2004 with Karl Lagerfeld and since featuring Comme Des Garcons, Versace, Balmain and Jimmy Choo.
“This is for my fans, they’re the reason that I’m here. I want them to get every ounce out of it. I didn’t hold one thing back,” he told Vogue.com. “I started with the thought of how to make it the most Jeremy Scott for Moschino collection ever.
“I thought about the mood of ‘street’, the mix and attitude of haute couture and humour, and the elements of bling bling accessories piled up on top of each other to capture and create the look I do on the catwalk,” he added.
“I thought of it like ingredients for a feast, and I wanted to include all the ingredients to make sure it had all the essence of a Moschino collection. You get cartoon characters, you get gold, bold Moschino jewellery, you get sequins and shiny things, and a mix and juxtaposition of elements you don’t normally find together. Expect the unexpected!”
The collection will be available online and in select stores in Ireland on November 8.
For all the looks from last night’s show at New York’s Pier 56 show, see our gallery below: