HIGHLIGHTS
‘Ping’ turned into a feature to feature social elements to Flipkart’s platform.
it is being changed with ‘consumer to dealer‘ chat carrier now.
Flipkart is under intense stress due to Amazon’s modern day investments.
almost 10 months after launching its in-app peer-to-peer chat provider Ping, e-trade principal Flipkart hasdecided to replace it with ‘consumer to dealer‘ chat.
Ping allowed customers to browse for products and percentage them with buddies interior Flipkart’s app. It changed into released by way of former leader product officer Punit Soni, who end Flipkart in April.
The chat feature changed into visible as a part of the corporation‘s attempt to add social factors to its platform to get users to spend more time on the app.
The Bengaluru-based totally company has also determined to close its photo seek feature that allowedusers to browse for comparable products primarily based on photographs they add at the website online.
while contacted, a Flipkart spokesperson said, “Flipkart may be pivoting its person to consumer chat- Pingvia launching the pilot for ‘person to seller chat’ and ‘consumer to customer care’ chat.”
Flipkart has been beneath enormous pressure to thrust back competition towards the likes of worldwide rival Amazon, which has lately dedicated sparkling investments of $3 billion (roughly Rs. 20,227 crores).
The spokesperson said the flow is aimed at easing online looking for customers. The e-trade primarysaid it had started trying out the person-to-dealer chat with some dealers in April 2016.
apparently, its rival Snapdeal had released a similar chat-based totally version to allow sellers to connect to consumers via ‘Shopo’.
“This new function will help customers to talk with the dealers approximately their product relatedqueries, previous to even shopping for the final product. The pilot which started out with a constrainedset of dealers first of all, can be elevated to extra dealers in the due direction of the mission,” Flipkartstated.
Flipkart said it is also begin pilot for allowing customers to interact with consumer care executives on areal-time basis for any order, returns or refund associated problem by means of the cease of July.
“these new tasks are in keeping with Flipkart’s vision to make shopping extremely hassle–loose for theconsumers… As part of this transition, the user-to-consumer chat will no longer be to be had, howevercustomers will preserve so that it will share any messages or products via any social media platform in their preference,” it stated.
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Tags: Apps, E commerce, Flipkart, India, internet, Ping, Punit Soni, Shopo, Snapdeal
