While every car buyer loves the euphoria of rolling out of the dealership lot in their brand new whip, the next step in the process can be quite frustrating and even intimidating.
Driving a new car is all fine and dandy, but what’s the point of making the hefty investment if you don’t fully understand how to use all of the next-generation technology included? As helpful as the quick lesson your sales rep provided was, there’s no way to learn everything you’ll need to know in only five minutes.
Rather than let their customers sift through bulky car manuals or watch hours of YouTube videos to answer all of their questions, one Arizona Ford dealership has taken it upon themselves to provide a service that all new buyers will appreciate. Don Sanderson Ford of Phoenix now offers on-demand house calls for car owners in need of extra coaching on their vehicle’s technology.
Members from the Don Sanderson Start to Team will come directly to callers’ homes and provide personal tech training in order for drivers to feel well-versed in their car’s capabilities. The team is even willing to work on your time and will be considerate of your schedule when setting up your private tutoring session.
“If our customers are willing to drive to us to purchase a new Ford we’ll drive to them to help them enjoy it more”, Max Sirstins, Sanderson’s marketing director. The team takes this philosophy very seriously as members have been known to travel statewide to aid customers struggling to understand everything their car has to offer.
A recent study by J.D. Power revealed that at least 20 percent of car technologies go unused. A big contributor to this is the far-too-brief run-down buyers receive at the dealership with a lot of information going in one ear and out the other. While this might not seem like a problem then and there, when you find yourself devoting more of your attention to navigating through the infotainment system than paying attention to the road, it becomes an issue.
Similar on-demand training services are currently being offered by dealerships in other states including New Mexico and Missouri. Hopefully the practice catches on throughout the auto industry so those who dread the thought of referencing the owner’s manual can finally be at peace.