Apparently, the U.K. health and fitness industry is “healthier” than it’s ever been before. A 2019 “State Of The U.K. Fitness Industry” report showed that the U.K. has more gyms, members and market value than ever before.
While the trend towards wellness has exponentially grown globally, many brands were established well before it was trendy.
Studies have also shown that millennials, in particular, are prioritizingexperiences over things and this is translating to health and fitness.
Businesses have responded, with an increasing range of studio offerings from cycle classes to dance, pilates, yoga, and even private meditation sessions. All at least partly recognizing consumers’ increasing need for an approach that fits their individuality and their lifestyle.
London wellness brand and gym, Bodyism, has been in this space for over a decade. The brand could easily have been distracted with the multitude of new wellness trends and global opportunities for expansion since opening its doors in 2006.
While their offering is diverse—they have a flagship center in Notting Hill, exclusive training and gym management partnerships with hotels and residential buildings, an activewear line and a supplements range—CEO, Nathalie Schyllert, says they’ve focused on organic growth and the customer experience.
Schyllert suggests this steady approach and the dedication of a team that “feels like family” has been important for the stability of the brand. Now recognized in global locations from the Maldives to Abu Dhabi and London, the brand has carved out an elite quality reputation.
And as Schyllert discussed, they take this quality of service very seriously. From over 100 applications for new trainers annually they on board just three to four, with their training program also including core modules around customer care, to fully embody the Bodyism brand.
Schyllert took the position of CEO in December 2017 after working numerous roles within the business, starting as a trainer almost 12 years ago. She believes it’s this ingrained knowledge of the business that has helped her lead effectively.
Having been on the “wellness scene” for over a decade, Bodyism has seen the changing needs of consumers and the increase in demand for personalization first hand.
Even five years ago Schyllert suggests the focus for workplace wellbeing was very different. Saying while it was once seen as a “nice to have” it has become a “must.” She says there’s been a similar trend in the hotel industry.
Bodyism believes staying healthy and fit should be an integrated part of your lifestyle and is an approach that corporates, hotels, and even residential buildings are now seeing the value of promoting too.
They now work closely in collaboration with these types of partners to support their wellbeing offerings from a variety of group classes and personal training sessions through to wellness talks and educational newsletters.
This integrated approach to health and wellness—whether that be at work or home—is one that at least Schyllert is embodying and it seems to be working well for her.
Despite running nine locations globally, traveling regularly, and being a mum of two, Schyllert says “it doesn’t feel to me like I have too much on my plate.”
She has a few non-negotiables to keep her at optimum performance and says most days she will fit in a class (luckily she’s based at the flagship site).
Her advice for people to feel more energetic and healthier in their lives is to start with the small changes first. Find exercises you enjoy and create some variation. For example, for some people running can actually increase stress—you’re more likely to stick to something that you find enjoyable.