Italian luxury furniture brand Cierre debuted in India with a collaboration with Stanley Furniture, promoters of the recently launched Global Living Emporio in Bangalore. Gianmaria Conficconi, CEO of Cierre is the first member of the third generation of the Cierre family to be involved in Cierre Imbottiti. He is also particularly involved in the creative department dealing with product planning and design. Highly active in promoting the brand internationally, he is currently export manager for the North American and European markets.
Global Living Emporio, a luxury décor and furniture mall was launched in March 2017. It was conceptualised and curated by Sunil Suresh and Shubha Sunil, founders of leather company Stanley Furniture in Bangalore. The concept was born due to requests to cater to the demands of architects and home makers for a complete home furniture solution under a roof. Spread over 100,000 sq.ft Global Living Emporio is a purpose built store, housing over 60 top Indian and international brands
Sunil Suresh, CEO of Stanley Furniture spoke about the needs of the market in India by stating that it worked according to the demand in the market. “For the families residing in metropolitan cities, there was no concept of luxury previously. The furnishings at their homes were based on trying out different pieces in their homes. The shift to luxury has been recent. People now have luxury homes and purchase luxury products for their homes,” he said.
“Previously spaces which had a bunch of everything have now become high-end premium spaces,” he said. He stressed on growth by stating that despite the slowdown caused by demonitization, business has been fairly strong. “The EMI scheme works well for us. Customers can purchase luxury furniture and indulge well at their will,” he said.
Gianmaria Conficconi from Cierre pointed out the difference in the consumption culture in India and the West. “There is a full market in the West for luxury furniture, while India is still growing and in the process of adapting. The process of moving away from old classic design to contemporary design is happening here,” he said.
“It is all about your home and your lifestyle. I believe the Indian market will be a main force in luxury in the coming years,” he said.
Conficconi stated that luxury meant high-quality to him and that his company was extremely particular about making and delivering the best high-quality products to their customers around the world.
Stanley Furniture was founded in 1996 and has a chain of stores across 10 cities in India.