Pakistan’s broadcasting regulator has partly rescinded a ban on advertising contraceptives on radio andtelevision.
The Pakistan digital Media Regulatory Authority (PEMRA) introduced the ban on Thursday and said it wasperforming in reaction to court cases from parents.
however the regulator has now stated that its intervention had precipitated good sized social situation.
it is now caution media firms that their advertising content must conform to Pakistan’s cultural values.
the sooner ban got here regardless of a government initiative to encourage start control in Pakistan, a conservative Muslim u . s . of 190 million people in which speaking approximately intercourse in public is taboo.
Provincial populace welfare departments frequently run campaigns to educate citizens at the benefits ofnumerous sorts of delivery manage.
advertisements for condoms and different styles of start manage are uncommon in Pakistan.
Contraceptive use in Pakistan is already low and fell via a similarly 7.2 in step with cent ultimate yr,according to authorities statistics.
Pakistan is the 6th maximum populous us of a within the world with a population growth charge of 1.92consistent with cent, in keeping with the government, with its populace projected to increase to greaterthan 227 million with the aid of 2025.
“discount in population increase is one of the top priorities of the government of Pakistan to maintainbalance among usa‘s resources and population,” stated the authorities‘s annual file on contraceptive use.
the lack of use of contraceptives may have implications for the unfold of sexually transmitted diseases like HIV/AIDS, which claimed over 2,800 lives in Pakistan last year, United countries facts confirmed.
