London design agency OMSE has created an augmented reality campaign for cultural venue Printworks London that transforms static typography into immersive three-dimensional animations. The new creative campaign was developed by OMSE to promote the launch of Printworks’ autumn-winter season of events across…
Ikea’s new augmented reality app lets you try out furniture in your home DESIGN, NEWS I 13.09.17 I BY MILES THOMPSON Courtesy of Ikea Is there anything more annoying than buying furniture from Ikea only to find it doesn’t suit your…
These brave new design environments put fresh demands on type designers as well as graphic designers, and raise a thorny yet fascinating tangle of questions about legibility, letterform design, and typeface selection. For a user,…
With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen?…
Snap Inc. Is Apparently Buying An Augmented Reality Startup Here’s Why Consumer Reports Won’t Recommend The New MacBook Pro Why Some Restaurants Have Said Farewell To Tipping The Princess Of Pop Is Alive And Well…
A new offering from virtual reality company Oculus, now owned by Facebook, could have interesting implications for small businesses. Oculus Rooms and Parties are new features for Gear VR users. They’ll also be available on…
The 360-degree video capture market is relatively new, but many see the technology as a stepping stone for virtual reality (VR) content. A truly immersive VR experience requires cameras that are capable of capturing everything…
People who want to get away from it all can experience imaginary worlds, or something closer to home, as virtual reality becomes more of a reality with the introduction of devices that take full advantage…
HIGHLIGHTS Google’s alleged new headset to include eye-tracking tech The headset is also said to pack sensors The VR headset won’t require any phone Google has been rumoured to be working on a high-end standalone…
Believe The Hype? How Virtual Reality Could Change Your Life Dutch businesswoman, former politician and European commissioner, Neelie Kroes, reacts as she tries on a Virtual Reality (VR) headset. (AFP Photo) TAIPEI, TAIWAN: Reducing errors…
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