MINNEAPOLIS – Target’s new designer collaboration for next spring has been announced and it’s going to be very posh.
Victoria Beckham will introduce her line of affordable, unique designs to Target shoppers, starting April 9, 2017.
The collection, announced Thursday, will feature clothes for women and kids — a new territory for the fashion designer and mother of four.
In an interview with Target.com, Beckham said she’s looking forward to giving everyone a taste of her Victoria Beckham line.
“The line of women’s and childrenswear that I have created with Target perfectly encapsulates the spirit of VVB and features some of the earlier silhouettes that the category originally became known for,” she said in the interview. “From the outset of my brand, I have always designed clothes that I want to wear, and that’s exactly what I have done here, but this time there are also clothes that my daughter would love to wear, too!”
Word’s out: @VictoriaBeckham is bringing unique designs to @Target. The new #VBxTarget collection arrives 04.09.17: http://tgt.biz/7lm9
Beckham said she’s always wanted to dive into a children’s line and was excited to be able to combine her knowledge and expertise in both fashion and motherhood.
The Target line will range from $6 to $70, with most items under $40. Sizes will range from XS to 3X for women, NB-XL for girls, toddler and baby.
The collection will be available April 9 through April 30, 2017, or while supplies last, at all Target stores and Target.com.