We’re the first to see the light, but more importantly, now that we have an H&M store, the first to get our hands on their new designer collection.
Auckland’s Sylvia Park saw H&M’s opening in October, and now it’s set to launch the brand’s collaboration with French fashion house Kenzo.
From 9am on Thursday November 3, shoppers will be able to scope out the jumpsuits, dresses and parkas on offer. Thanks to time zones, we’ll be the first in the world (outside of the lucky few who have already been gifted items by H&M).
H&M is famed for its designer collections, which typically sell out quickly. The Swedish brand has previously worked with Alexander Wang, Lanvin, Balmain and Versace, to name a few.
* Check out H&M’s Kenzo collection
* Topshop’s Kate Phelan and Topman’s Gordan Richardson talk style
* Experts say New Zealand H&M and Zara stores are ‘a good thing’
The brand says the collection is a “celebration of print, colour and self-expression,” with inspiration coming from Kenzo’s design archives. We’re picking the H&M version of the classic Kenzo tiger sweatshirt will sell out immediately.
History was a big focus for the collection, Kenzo creative directors Carol Lim and Humberto Leon said in September.
“With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world,” the pair said.
That spirit comes through in the campaign imagery, where friends of the designers stand in for models.
“[They’re] people we admire, icons in their own fields, people who are influential beyond their fashion sensibility,” Leon told Vogue at the time.