Yellowcake fashion designer Valerie Mayen unveils new ‘YC Everyday Woman’ collection (photos)

, , Comments Off on Yellowcake fashion designer Valerie Mayen unveils new ‘YC Everyday Woman’ collection (photos)

CLEVELAND, Ohio – The sun glistens on Valerie Mayen’s big, round gold sunglasses as she pushes her stroller through her Detroit Shoreway neighborhood.

She tries to make it a point to take her 9-month-old daughter, Luna, for a spin every day. It’s a way to take a break from the fashion designer’s other daily ritual, sewing. Like a novelist who sets word count goals, Mayen has plenty of her own deadlines right now.

As founder of Yellowcake fashion line, which she runs from her home, she’s busy launching a new collection and planning her vibrant annual party, Hullabaloo.

“I haven’t even gone down to the basement to sew today, and I’m supposed to sew every day,” she says. “For me, one of the hardest parts is just adjusting to life with a baby. I’m so used to having my own schedule.”

That’s not to say Mayen’s busy life takes away a single bit of the signature vivaciousness her Yellowcake is known for. Just a week before, she and her husband celebrated one of his career highs by dancing the night away to salsa and merengue in Ohio City.

But Mayen is growing up and so, too, she says, is Yellowcake. With a cadre of 14 interns and Mayen’s energy, both the line and the Hullabaloo bash, which returns this Oct. 7, are moving into their next chapter. And this time, she’s showing off everyday Clevelanders with her “YC Everyday Woman” campaign.

[Source”cnbc”]