When Instagram announced a new algorithmic feed that would sort posts based on what each user interacts with, many Instagrammers weren’t happy. But if you use Instagram as a marketing tool for your small business,…

When Instagram announced a new algorithmic feed that would sort posts based on what each user interacts with, many Instagrammers weren’t happy. But if you use Instagram as a marketing tool for your small business,…
In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when it was announced there would be…
Some big news to start off the week: Microsoft Corp. (Nasdaq: MSFT) and LinkedIn Corporation (NYSE: LNKD) will soon be joining forces. Microsoft Plans to Be the New Owner of LinkedIn via Acquisition Microsoft announced today…
Does your business provide customer service via social media — or are you stressed out about the fact that you don’t? For a while, social media was rumored to be the “next big thing” in…
Shortly before Memorial Day weekend in May, 2016, MySpace (yes, it does still exist), became aware that its user login data was being made available in an online hacker forum without authorization. Time Inc. (NYSE:TIME),…
Millions of small businesses are using Facebook but only half are spending any marketing dollars there. New data from Alignable shows that half of the small businesses it surveyed — among more than 1,200 of…
With any type of advertising, it’s important to have a method for measuring the actual results that you get out of your investment. That’s what Pinterest is trying to provide with its new conversion tracking…
Two weeks ago, news broke of the pending acquisition of the business social network LinkedIn by Microsoft. This article serves as a follow-up and asks what the purchase means for business professionals and small businesses in particular.…
Facebook is the social network that doesn’t need an introduction. It is arguably where social media marketing began. Facebook hasn’t lost relevance with the development of other social media networks, in fact, it has a…
Instagram is gaining massive popularity among consumers and brands alike. But many small businesses still don’t know exactly what to do with the platform. If you’re still unsure about exactly how to use Instagram to…