Here’s a bit of unexpected but timely news – YouTube is adding a chat service to its app. The YouTube messaging app is essentially a messaging service that allows you to share embedded YouTube videos…
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12 Tips for Pinning on Pinterest After the New 2016 Changes
Pinterest has been rolling out a steady stream of updates this year, including changes to its algorithm and affiliate policy. If you use Pinterest as a marketing channel for your business, then you need to…
How Can Businesses Use Facebook Continuous Live Video?
When it comes to social media, Facebook is undeniably king. That’s why businesses bend over backwards to try and engage with users via the social media platform — and it’s also why they’ve been working…
15 Ways to Create More Engagement on Instagram
When Instagram announced a new algorithmic feed that would sort posts based on what each user interacts with, many Instagrammers weren’t happy. But if you use Instagram as a marketing tool for your small business,…
Big Changes Coming to Twitter’s Character Limit
In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when it was announced there would be…
Wow! Microsoft Plans to Acquire LinkedIn
Some big news to start off the week: Microsoft Corp. (Nasdaq: MSFT) and LinkedIn Corporation (NYSE: LNKD) will soon be joining forces. Microsoft Plans to Be the New Owner of LinkedIn via Acquisition Microsoft announced today…
Is Social Media Customer Care Already on the Decline?
Does your business provide customer service via social media — or are you stressed out about the fact that you don’t? For a while, social media was rumored to be the “next big thing” in…
MySpace Hacked — That’s Right, MySpace — for User Info
Shortly before Memorial Day weekend in May, 2016, MySpace (yes, it does still exist), became aware that its user login data was being made available in an online hacker forum without authorization. Time Inc. (NYSE:TIME),…
How Much Do Small Businesses Spend on Facebook Marketing? Not That Much
Millions of small businesses are using Facebook but only half are spending any marketing dollars there. New data from Alignable shows that half of the small businesses it surveyed — among more than 1,200 of…
Pinterest Conversion Tracking for Promoted Pins Unveiled
With any type of advertising, it’s important to have a method for measuring the actual results that you get out of your investment. That’s what Pinterest is trying to provide with its new conversion tracking…