What is typography? Typography is an important part of our everyday life. We see it almost everywhere we look – on websites, street signs, food packaging, promotional posters, in the videos we watch, the books we read, and really, just everywhere.
To put it simply, typography is the appearance of text. It’s one of the most important features of every composition, both in the digital and physical worlds. The type choice can make or break every design. It helps to set the mood and emotion of any text and has a huge impact on how the reader perceives it.
Today, there are unlimited fonts to choose from and endless tricks to improve your skills as a designer. But, you should start from the basics.
Here’s a beginner’s guide to the fundamental typography rules, the key elements, the main kinds of typefaces, and useful tips to take your designs to the next level.
Typography Definition
Typography Elements to Know About
The Main Kinds of Typeface
Important Rules and Tips for Beginners
Typography Definition
Typography has been around since the 11th century, however, it existed even before that – as the unique art of creating words in books and magazines without much technology around. Every detail was well-thought, crafted, and carefully carried out.
And now, thanks to the Internet and the digital age, typography has expanded its borders becoming a huge part of not only publications but of every aspect of our lives.
Typography Elements to Know About
Knowing the main terms and elements of typography will make your job easier. They will give you some basic knowledge about how you can skillfully edit your text, and not look for an immediate way out of your editor when working on your design.
Here are the typography elements you should know about before starting your project.
Leading
We call the distance between two lines of text leading (rhymed with heading) or line spacing. It’s an important factor that makes your text more legible. If your lines are too close to each other, then it will be difficult for people to read them, which you absolutely don’t want. And yet, with too much space between your lines, it’ll also be a struggle. So, keep the balance, and if at times you don’t know what line spacing to use, the default one is pretty fine.
