Stylewhile Launches New Online Marketplace For Emerging and Independent Designers

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NEW YORK, July 23, 2014 /PRNewswire/ — Shopping App Stylewhile is pleased to announce the launch of a new online marketplace for emerging and independent designers.

The App gives consumers the tools to easily discover today’s most exciting up-and-coming brands, and to shop in a more interactive way than the traditional online shopping experience allows. Users can virtually ‘try-on’ different items, mix and match pieces from multiple brands, and buy online – all with the swipe of a finger.

As Stylewhile CEO, Jutta Haaramo, says, “The aim is to make the next generation of design talent easily accessible to the online shopper, and to streamline the shopping process by allowing shoppers to purchase directly through the App.”

Not only will Stylewhile make online shopping easier and more enjoyable for the consumer, it will also act as a resource for independent designers by providing them with an outlet to sell their collections directly to consumers. Stylewhile encourages customers to engage with brands by telling the designers’ story and showing their Instagram feed in addition to showing their collection. “We believe the story behind a brand can be as important as their designs in making the brand unique and relevant to the consumer”, explains Haaramo.

Stylewhile’s unique virtual fitting room service allows users to ‘try on’ clothes on a model of a chosen body type to determine not only which pieces look best together, but also which pieces look best on them. Established retailers and brands will continue to be available through the App meaning shoppers can mix and match multiple brands in the one look to find their perfect combination of high and low, new and established.

Stylewhile is also introducing ‘Style Corner’ with Stylist Samantha Scragg. Samantha, who has worked for the likes of Elle and Coach, will be on-hand to provide styling tips, inspiration and hand-picked outfits for different occasions.

New Designers available through the App at launch include Yoana Baraschi. Mila Hermanovski, D. Brand, Twisted Aristocrat, Yngmar, Glaudi and bySMITH, amongst others.

Stylewhile is available in the App Store for iPads operating with iOS 6/7 and is free to download. The App will be available for the iPhone later this year. For more information please visit

Designers can sign up at

SOURCE Stylewhile